2020 onsite case study - Predien Consulting

SUCCESS STORY

How a leading Ophthalmic Mobile Vision Care CRO Turned Clinical

Expertise into a Content Engine That Sponsors Actually Find

Client Overview

The client is a specialized mobile ophthalmic CRO built exclusively for clinical trial support, delivering point-of-need assessments across 48 states, with a 91% patient retention rate against a 70% industry average, and 98% data accuracy across 45+ trials.

THE CHALLENGE

The organization’s operational credibility was exceptional. Its digital presence was not. The clinical research community, sponsors, CROs, and trial operations leads, was actively searching for point-of-need ophthalmic solutions. The client’s core service page ranked at position 80 in search results. That meant the firm most qualified to solve the problem was invisible to the professionals looking for it. Content existed but lacked a system. The brand voice was inconsistent. Further, newsletters were irregular. Social media was more reactive than strategic. There was no coordinated content engine connecting thought leadership, SEO, social distribution, and earned media into a unified presence. The firm needed more than better content. It needed a content infrastructure built specifically for a clinical research audience, precise, data-driven, and consistent across every channel.

PREDIEN CONSULTING'S APPROACH

Predien began with a brand voice definition built for a clinical research organization, direct, data-led, and used it as the architectural standard for every asset that followed. Rather than producing volume, Predien built a system where every newsletter, blog, social post, and video earned its place in a coordinated strategy.

Five core workstreams:

Brand voice and editorial standards for a clinical B2B audience
Monthly newsletter production, consistent cadence, clinical register, outcome-driven CTAs
SEO-targeted blog and thought leadership content built around clinical trial search behavior
Social media strategy across LinkedIn and Instagram, campaign series, OD spotlights, conference coverage, and new hire announcements
Video and earned media strategy, YouTube production, reel scripts, and full campaign for the client’s flagship conference.

The goal was to make 20/20 Onsite the most visible, most credible content presence in mobile ophthalmic clinical research.

RESULTS

The engagement with Predien Consulting helped 20/20 Onsite achieve:

63.5% Improvement in "Clinical Trial Solutions" Search Rank, moving from position 80.3 to 29.3, the firm's core service page moved from near-invisible to approaching page one
67.6% Improvement in Overall Search Rank, from position 22.5 to 7.3, reflecting sustained SEO authority gains across clinical research topics
36.6% Growth in Search Impressions, from 68,000 to 92,900 weekly with a peak of 118,000 at the height of the campaign, representing the broadest organic reach in the firm's digital history
100% Increase in Contact Form Fills, from 7 to 14 per week, doubling inbound inquiry rate through content-driven traffic
38% Growth in Blog Views, from 129 to 178 weekly with a peak of 330, demonstrating the compounding impact of consistent clinical content publication
23.2% Growth in LinkedIn Following, adding 696 followers from 3,006 to 3,702 through consistent thought leadership and campaign content
800% Increase in Social-Driven Website Traffic, from 1 to 9 weekly sessions, as strategic social content began converting audience engagement into site visits
Full Campaign Delivered for its flagship conference in 2026, 7-post social series, 2 reels, video thumbnails, and campaign assets executed on schedule for the industry's premier annual event

0 .5%

Search Rank Improvement

+ 0

LinkedIn Followers Added

0 X

Weekly Inbound Form Fills

KEY TAKEAWAYS

Brand Voice First

Defining a precise brand voice for a clinical research organization was not a creative exercise; it was a structural decision. Every piece of content produced under that standard was consistent, credible, and immediately recognizable to a clinical trial audience.

SERP Visibility Increased

Moving the “Clinical Trial Solutions” page from position 80 to position 29 was not a vanity metric. It was the difference between being found by sponsors and CROs searching for exactly what the company provides and being absent from that conversation entirely.

Consistent Cadence

Irregular newsletters, inconsistent posting, and reactive content produce irregular results. Predien’s system moved the client to a reliable monthly newsletter cadence, a structured social calendar, and a publishing rhythm that continued to build authority week over week.

Campaigns to Drive Concentration

The conference campaign for the client’s flagship conference in 2026 demonstrated what focused, multi-format content execution produces: concentrated visibility, at the right moment, in front of the right audience. That model is now repeatable at every major industry event.

What the leading Ophthalmic Mobile Vision Care CRO Gained When Strategy Stayed Through Execution

The company had the strongest operational proof in mobile ophthalmic clinical research. What it lacked was the content infrastructure to make that proof visible to the sponsors and CROs who needed to find it.

Predien built the system, and stayed accountable for the results.

The same framework that moved the organization from position 80 to position 29 in search, doubled inbound inquiry volume, and built a recognized LinkedIn presence in the clinical research community can be deployed for any healthcare or life sciences organization carrying the same gap. With focused execution, it delivers:

A brand voice built for a specialist audience, consistent, credible, and clinically precise

A content cadence that compounds authority over time rather than producing one-time spikes

A campaign framework that concentrates visibility at the moments that matter most

Hence, the same system that moved the client from position 80 to page one, doubled inbound inquiries, and built a recognized presence across the clinical research community is the system Predien Consulting brings to every engagement. The Ophthalmic Mobile Vision Care CRO earned its credibility in the field. Predien made sure the right people could find it.

We’re looking for a creative and passionate Digital Graphic Designer to join our dynamic team. You’ll craft visually compelling digital assets, including social media graphics, web visuals, marketing collateral, presentations, and more.

Education: Candidates from IITs or other reputed institutions are preferred.
Location: Work from home (flexible to work in US timings)
Organization: Predien Consulting
Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Canva.

Experience: 3+ years

Salary: As per industry norms

Responsibilities:

Conceptualize, design, and execute engaging digital graphics for web, social media, emails, and other digital channels.
Collaborate closely with marketing, content, and development teams to produce high-quality visual content that aligns with brand identity.
Develop creative assets for campaigns, including infographics, banners, ads, and presentations.
Stay updated on design trends and best practices to ensure innovative, impactful design solutions.
Manage multiple projects simultaneously, meeting deadlines and maintaining high standards.
Ensure consistency of brand visuals across all digital platforms.

Qualifications:

2+ years of professional experience as a Graphic Designer or similar role.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
Strong portfolio showcasing digital graphic design experience, including web and social media assets.
Understanding of digital marketing principles and social media platforms.
Strong communication skills and the ability to work collaboratively within a team.
Attention to detail and ability to manage multiple projects and deadlines effectively.

Preferred Skills:

Experience with motion graphics or video editing (Adobe After Effects, Premiere Pro).
Familiarity with UI/UX principles.
Basic knowledge of HTML/CSS.

Why Join Us:

Collaborative, creative work environment.
Opportunities for professional growth and development.
Competitive compensation and benefits package.